Employee and applicant experience as well as the image of the employer are very important aspects of marketing today. Managing employee experience is implementing a strategy and delivering on the promises made as an employer. At the heart of the applicant experience are job seekers and the recruitment process itself. The goal is to make a successful and meaningful recruitment process, through which the image of the employer can be improved and thereby also the commitment of existing employees. All this strengthens the image of the company and increases its productivity.